Meet the SBO Team


I’m Laurie Palau, founder of simply B organized. Mom, wife, entrepreneur, & coffee lover.

Most days you can find me working with my hair in a messy bun on top of my head, wearing a pair of worn jeans and chucks. I am all about living simply and building community.

If you follow personality types, I’m an ENTJ, an Upholder, and an Enneagram 8 so leadership & strategy are my jam.

I am less concerned with what bins you have in your pantry, (although I do love a pinterest pantry), and more interested in helping you to reduce clutter and reclaim time in your day. 


I host a weekly podcast, This ORGANIZED Life, and wrote a  book, HOT MESS: A PRACTICAL GUIDE TO GETTING ORGANIZED.  Think of them as survival guides for anyone who has felt overwhelmed and needs some simple strategies to get on track. 

I invite you to listen to our show and join our podcast community on facebook where you can post questions & comments.

I am equally passionate about building relationships & empowering others. 

I have been blessed to have been able to turn my passion into a profession and now it’s my turn to help others do the same.If you are a professional organizer (or thinking about becoming one), we offer a suite of services to help you grow your business. Regardless of whether you are just starting out, or knee deep in the weeds, our PARTNER and MENTOR programs are designed to help empower, promote and champion other entrepreneurs by providing support to grow your brand. 

One of my favorite things to do is share my strategies in-person at one of my  “The Clutter Clinic” ™ events which is now a nationally recognized program! If you’re interested in hosting a CLUTTER CLINIC ™in your city, contact us to learn more.

Net-Net: Whether working with clients, writing, speaking or mentoring, my goal is to teach, inspire, motivate and empower you to reclaim time in your life, to do the things you love, with the people who mean the most.  

I hope you stick around so we can get to know one another.

Click HERE to join our community or CONTACT US so we can learn more about you!

I think that you offer a great compliment of services to help organizers who are starting their businesses. I will definitely recommend you to those who may benefit, because I know I did!

Stefanie W.

Erika Goodyear

Erika, a former nurse, is no stranger to helping others. After taking some time off to raise her two children she joined the SBO team in 2011, and has been helping clients regain control of their homes by creating organized spaces for them to live and enjoy. Clients love Erika, because she is the “good cop” in the relationship! Her most favorite job is co-hosting  This ORGANIZED Life podcast.

Oh and she jumps at any chance to tell someone that she “works for an author” 🙂

Courtney Greisman

Courtney is our social media maven and mom to 2 feisty kids. Courtney helps to run our SBO Partner Program and social communities. Courtney loves going to concerts, cobb salads and flavored seltzer.   If you buy her a drink, she will tell you all about baking a cake with Martha Stewart.

She absolutely loves being part of the SBO team!

Jennie Lyon

Jennie is our virtual assistant and digital marketing expert! She helps with our email marketing, sales funnels, and online course creation. Jennie loves walking her Frenchie and Pug to the ocean, paddleboarding, and Good n’ Plenty candies! Her main goal is to help busy entrepreneurs build their brands and regain control of their time (and of course, she LOVES being a part of the SBO team!)

Click below to contact us so we can learn more about you!